A Very Brief Look at Sex Toys in Popular Culture

[Update: DivaInner, the company who sponsored this post on sex toys in popular culture, appears to have closed down. I’ve removed dead links but am leaving the post up for reference.]

Despite its many problematic elements (and OH GODS there are a lot, TW for biphobia, transphobia and racism in that link,) Sex & the City was groundbreaking for its time. In 1998, when the episode “The Turtle and the Hare” aired featuring the women discovering the Rabbit sex toy, a frank discussion of vibrators on a prime-time, hugely popular TV show was a big deal.

A few years later came The L Word – queer women’s answer to Sex & the City, which I devoured when I was in my late teens, high-key ridiculous though it undoubtedly is. In a very memorable scene, Alice asks her girlfriend Dana to penetrate her with a strap-on.

But let’s face it, the portrayal of sex toys in popular culture hasn’t been hugely positive.

In the fairly recent past, sex toys in movies and TV were treated as the butt of a joke. 2001’s Not Another Teen Movie, for example, famously opens with Janey getting caught masturbating by her entire family (and, for some reason, a handful of children and a priest.) The idea of a woman masturbating – especially a geeky, not-classically-beautiful young woman – is supposed to be hilarious in itself.

The “Rabbit” episode of SATC depicts Miranda’s friends shaming her for using a vibrator instead of having sex with a man. (“You can’t take it home to meet your parents!”) Later they stage an intervention to stop Charlotte using hers, treating her like an addict.

In The L Word, Dana’s shame around using toys is an ongoing theme in the depiction of her relationship with Alice – including a cringe-inducing scene where they go through airport security. (“Yup. Nipple clamps.”) Later, a jilted Alice dumps out a box of toys in front of Dana and her new girlfriend, who recoil in disgust. It’s just a dildo, guys! It’s not going to hurt you!

Thankfully, things are starting to improve.

The wonderful Sense8 features a beautiful scene of two women, Nomi and Amanita, having sex using a strap-on dildo (and Nomi is trans!) Netflix’s Grace and Frankie feature the two main characters trying to design sex toys for women over 60 – and older women’s sexuality is not treated as gross or as a joke. And, of course, Broad City’s pegging scene became such an instant classic that there is now a line of sex toys themed around the show.

This is all a great start. I’d really like to see more positive portrayals of sex toy usage in popular culture going forward. Give us joyful depictions of female masturbation, divorced from shame or guilt or narratives about being addicted, a nymphomaniac, or unable to find a man. Give us sex scenes in which partners reach for toys and no-one thinks it’s weird, gross or offensive. I’d even like to see vibrators casually sitting on female characters’ night stands without it being a big deal.

Popular culture has begun to catch up, but still has a way to go in the sex positivity realm.

Luckily, sex toys themselves have (s0metimes) improved tremendously in the last twenty years. The infamous 1998 SATC “Rabbit” is made of some kind of translucent jelly material, which is certainly not body-safe. Jelly toys are softened with phthalates, plasticiser chemicals which are now banned in children’s toys in many countries as they are known carcinogens. They’re also horrible for the environment! Unfortunately, the adult product industry remains largely unregulated, allowing unscrupulous manufacturers to keep making cheap, dangerous sex toys. There have been documented cases of people getting chemical burns in their genital area from unsafe toys!

Fortunately, there are reputable adult brands out there dedicated to offering body-safe and eco-friendly toys. DivaInner is one of them, creating intimate products out of exclusively premium, body-safe materials such as non-porous, phthalate-free silicone! Despite the silly stereotypes, it’s impossible to get addicted to a sex toy – so you can let go of your inhibitions and have as much fun as you want.

This post was sponsored by DivaInner. As always, all opinions, as ever, are my own. Want to see YOUR company, brand or product on these pages? Get in touch!