“I believe we should say it like it is. Intimate discomfort sucks. It’s unbearable. It causes shame and disconnection. You deserve to feel good, to reconnect, to break down the shame, and get back to your sensual self.”
– Kathie Bishop, Into the Wylde Founder
I met Kathie, the founder of Into the Wylde and creator of Wylde One lubricant, in London at Eroticon 2018. (Goodness, that seems like a long time ago now, doesn’t it?) I was excited to learn about what she was trying to do with the company. A woman-led, sex-positive company creating intimate products with health, comfort, and pleasure in mind? Hell yeah, sign me up!
Well, I just received a sample of Into the Wylde’s debut product, Wylde One intimate lubricant, and I can’t wait to tell you folks all about it.
Those of you who have been reading my work for a while will know that I’m very, very picky about lube. Most of the commercial lubes on the market, I simply will not use. Why? Because they’re filled with yucky ingredients that are really bad for our genitals and bodies.
From glycerine (which can cause thrush and yeast infections in people with vulvas, amongst other problems,) to parabens (which are hormone disruptors and possibly carcinogenic,) lubes are often filled with all kinds of nasties. I’ve personally experienced burning and irritation of my vulva caused by poor quality lube in the past. Highly unsexy. Do not recommend!
Why is Wylde One Different?
Wylde One is a genuinely body-friendly lube. Into the Wylde founder Kathie is a practising medical herbalist, specialising in vaginal health. This means that she created Wylde One from a basis of a strong understanding of the body’s physiology and how it can be affected by various ingredients. Wylde One is a water-based lubricant with 99% natural and 97% organic ingredients. The full list of plant-based ingredients is listed on the website and on each tube. It’s based around ingredients like aloe vera, marigold, oat, and white nettle extracts.
But Wylde One goes further than just natural, body-friendly ingredients. It is formulated with a low molar concentration, which means that it does not draw natural lubrication out of the vaginal tissues. It also matches the typical pH level of a healthy vagina, at around pH4, and has undergone rigorous testing to ensure it is non-toxic to the body’s cells.
There’s a small possibility of an allergic reaction if you’re sensitive to the Asteraceae family of plants (which includes plants like sunflowers and daisies.) Otherwise, you can use Wylde One with confidence.
Good for the Planet as Well as Your Body
Wylde One’s packaging is made from a plastic/wood composite from renewable sources, making it 100% recyclable to reduce waste. The tubes are BPA-free, and the lube carries the Soil Association stamp of approval for its organic status.
Wylde One is also certified vegan, approved by the Vegan Society. It contains no animal-derived ingredients, and neither the product nor its ingredients were tested on animals at any point in the manufacturing process.
Personally, as a vegetarian I refuse to buy any cosmetics that have been tested on animals. So it’s lovely to have an option for completely cruelty-free lube.
I received my Wylde One sample in plain, discreet packaging. Inside was a 75ml tube of the lubricant, plus ten little one-use sample sachets. These minis are particularly useful for travel and I’ll be popping them in my date night/sex club trip kit bag (when we can eventually go on dates and to sex clubs again! *sob*)
My tube of Wylde One lube was attractively wrapped in dark green tissue paper and sealed with a branded sticker:
Included are some informational postcards that tell you a little more about the product and company.
Into the Wylde’s packaging is genuinely gorgeous! The brand colours are dark green and pink, a striking combination that brings to mind a garden on a summer day. The artwork, based on abstract line-drawings of a nude woman surrounded by flowers, is similarly lovely. The overall aesthetic is stylish and inviting.
This is perhaps the closest I’ve ever found to a lube that mimics the body’s natural lubrication. It feels lovely on my skin, and when it dries you can barely tell it was ever there. It’s non-sticky and, since it doesn’t suck away the body’s natural lubrication, a little bit goes a long way.
Also, while I’m not saying you should use lube as moisturiser, the back of my hand where I did my initial skin-test felt lovely and soft afterwards. Just saying.
Wylde One is compatible with both latex and non-latex barriers, so you can use it with confidence for safer sex. Since it’s water-based, it is also compatible with all body-safe sex toy materials including silicone, stainless steel, wood, glass, ceramic, and ABS plastic. I tested it extensively with my favourite toys, including my Doxy and Nocturnal Bullet. Unlike many lubes I’ve used, it doesn’t leave an unpleasant sticky residue on my toys after play.
Since Wylde One is water-based, it’s easy to clean off both your toys and body with warm water and gentle soap. Bonus: it won’t stain your sheets!
Taste and Smell
Have you ever noticed how many commercial sexual lubes taste horrible? (And yes, I’m including “flavoured” lubes in that – aspartame and fake strawberry flavour is not a tasty combo, thanks!) I prefer my lubes to have as little taste as possible so that I can use them for oral sex without masking the natural deliciousness of my partner’s body.
So I am pleased to report that Wylde One has virtually no taste that I can discern. I stuck a blob of it on my hand and licked it off to do a real taste-test. Being a sex blogger is endlessly sexy all the time, y’all. The best way I can describe it is that it has a very slight detectable tang, nothing more.
Fun fact: the tangy taste is due to the formulation being balanced with a natural vaginal pH4, which is fairly acidic. Sex and science, y’all!
The smell is similarly light and unobtrusive. It has a very mild sweet/sour smell that sort of reminds me of lemon.
I’m a convert.
As I said at the beginning, I’m very picky about lubes. Prior to this, there was one brand I would buy, and perhaps two others I would use if available but not purchase for myself. But now I have a new favourite! Good for your body, good for the planet, and created by a small, women-led business – what’s not to love?
You can purchase Wylde One lube directly from Into the Wylde. A 75ml tube costs £11.99 (and shipping is free in the UK.) Since a little goes a long way, a tube will last you ages.
Heads up: this review was sponsored. However, that does not impact my views, which are and will always be my own. Official product image used with permission, all over images by me.