Review: “Wylde One” Intimate Lubricant by Into the Wylde

I believe we should say it like it is. Intimate discomfort sucks. It’s unbearable. It causes shame and disconnection. You deserve to feel good, to reconnect, to break down the shame, and get back to your sensual self.”
– Kathie Bishop, Into the Wylde Founder

Into the Wylde official product photo
Photo credit: Into the Wylde

I met Kathie, the founder of Into the Wylde and creator of Wylde One lubricant, in London at Eroticon 2018. (Goodness, that seems like a long time ago now, doesn’t it?) I was excited to learn about what she was trying to do with the company. A woman-led, sex-positive company creating intimate products with health, comfort, and pleasure in mind? Hell yeah, sign me up!

Well, I just received a sample of Into the Wylde’s debut product, Wylde One intimate lubricant, and I can’t wait to tell you folks all about it.

Wlyde One lube mini sachets

Those of you who have been reading my work for a while will know that I’m very, very picky about lube. Most of the commercial lubes on the market, I simply will not use. Why? Because they’re filled with yucky ingredients that are really bad for our genitals and bodies.

From glycerine (which can cause thrush and yeast infections in people with vulvas, amongst other problems,) to parabens (which are hormone disruptors and possibly carcinogenic,) lubes are often filled with all kinds of nasties. I’ve personally experienced burning and irritation of my vulva caused by poor quality lube in the past. Highly unsexy. Do not recommend!

Why is Wylde One Different?

Wylde One is a genuinely body-friendly lube. Into the Wylde founder Kathie is a practising medical herbalist, specialising in vaginal health. This means that she created Wylde One from a basis of a strong understanding of the body’s physiology and how it can be affected by various ingredients. Wylde One is a water-based lubricant with 99% natural and 97% organic ingredients. The full list of plant-based ingredients is listed on the website and on each tube. It’s based around ingredients like aloe vera, marigold, oat, and white nettle extracts.

But Wylde One goes further than just natural, body-friendly ingredients. It is formulated with a low molar concentration, which means that it does not draw natural lubrication out of the vaginal tissues. It also matches the typical pH level of a healthy vagina, at around pH4, and has undergone rigorous testing to ensure it is non-toxic to the body’s cells.

There’s a small possibility of an allergic reaction if you’re sensitive to the Asteraceae family of plants (which includes plants like sunflowers and daisies.) Otherwise, you can use Wylde One with confidence.

Good for the Planet as Well as Your Body

Wylde One’s packaging is made from a plastic/wood composite from renewable sources, making it 100% recyclable to reduce waste. The tubes are BPA-free, and the lube carries the Soil Association stamp of approval for its organic status.

Wylde One is also certified vegan, approved by the Vegan Society. It contains no animal-derived ingredients, and neither the product nor its ingredients were tested on animals at any point in the manufacturing process.

Wylde One packaging with Vegan Society and Soil Association stamps

Personally, as a vegetarian I refuse to buy any cosmetics that have been tested on animals. So it’s lovely to have an option for completely cruelty-free lube.

Presentation

I received my Wylde One sample in plain, discreet packaging. Inside was a 75ml tube of the lubricant, plus ten little one-use sample sachets. These minis are particularly useful for travel and I’ll be popping them in my date night/sex club trip kit bag (when we can eventually go on dates and to sex clubs again! *sob*)

Wylde One mini lube sachet

My tube of Wylde One lube was attractively wrapped in dark green tissue paper and sealed with a branded sticker:

Included are some informational postcards that tell you a little more about the product and company.

Into the Wylde’s packaging is genuinely gorgeous! The brand colours are dark green and pink, a striking combination that brings to mind a garden on a summer day. The artwork, based on abstract line-drawings of a nude woman surrounded by flowers, is similarly lovely. The overall aesthetic is stylish and inviting.

Tube of Wylde One lube

In Use

This is perhaps the closest I’ve ever found to a lube that mimics the body’s natural lubrication. It feels lovely on my skin, and when it dries you can barely tell it was ever there. It’s non-sticky and, since it doesn’t suck away the body’s natural lubrication, a little bit goes a long way.

Fingers coated in water-based lube

Also, while I’m not saying you should use lube as moisturiser, the back of my hand where I did my initial skin-test felt lovely and soft afterwards. Just saying.

Wylde One is compatible with both latex and non-latex barriers, so you can use it with confidence for safer sex. Since it’s water-based, it is also compatible with all body-safe sex toy materials including silicone, stainless steel, wood, glass, ceramic, and ABS plastic. I tested it extensively with my favourite toys, including my Doxy and Nocturnal Bullet. Unlike many lubes I’ve used, it doesn’t leave an unpleasant sticky residue on my toys after play.

Since Wylde One is water-based, it’s easy to clean off both your toys and body with warm water and gentle soap. Bonus: it won’t stain your sheets!

Taste and Smell

Have you ever noticed how many commercial sexual lubes taste horrible? (And yes, I’m including “flavoured” lubes in that – aspartame and fake strawberry flavour is not a tasty combo, thanks!) I prefer my lubes to have as little taste as possible so that I can use them for oral sex without masking the natural deliciousness of my partner’s body.

So I am pleased to report that Wylde One has virtually no taste that I can discern. I stuck a blob of it on my hand and licked it off to do a real taste-test. Being a sex blogger is endlessly sexy all the time, y’all. The best way I can describe it is that it has a very slight detectable tang, nothing more.

Fun fact: the tangy taste is due to the formulation being balanced with a natural vaginal pH4, which is fairly acidic. Sex and science, y’all!

The smell is similarly light and unobtrusive. It has a very mild sweet/sour smell that sort of reminds me of lemon.

Final Thoughts

I’m a convert.

As I said at the beginning, I’m very picky about lubes. Prior to this, there was one brand I would buy, and perhaps two others I would use if available but not purchase for myself. But now I have a new favourite! Good for your body, good for the planet, and created by a small, women-led business – what’s not to love?

You can purchase Wylde One lube directly from Into the Wylde. A 75ml tube costs £11.99 (and shipping is free in the UK.) Since a little goes a long way, a tube will last you ages.

Heads up: this review was sponsored. However, that does not impact my views, which are and will always be my own. Official product image used with permission, all over images by me.

Toxic: Ingredients to Avoid In Your Lube

There are a lot – a LOT – of sexual lubricants available on the market today. Go into any sex shop and you’re likely to see rows upon rows of them. How do you even begin to know which to choose?

A lot of it is down to personal preference, compatibility with your particular body, and dependent upon what toys, condoms etc. you’re going to be using it with. I can’t tell you the perfect lube for you. What I can do, though, is point out some toxic ingredients commonly found in commercial sexual lubricants (as well as toy cleaning solutions, if those are a thing you use) which we would all be well advised to avoid.

Parabens

What they are: Parabens (butylparaben, methylparaben, and propylparaben) are preservatives. They are commonly used to prevent bacteria growth in cosmetics and other products.

Why they’re toxic: They’re xenoestrogens – meaning they mimic oestrogen in the body. Oestrogen disruption has been linked to breast cancer and other reproductive issues and in a 2004 study, parabens were found in malignant tumours.  What’s more, there’s some evidence that they can be stored in the body and have an accumulative effect over time.

Phthalates

What they are: Pthalates are a common ingredient in cosmetics, lubes and many soft plastic or “jelly” sex toys. They’re used to increase flexibility, durability and longevity in plastics. In lube and other cosmetics they can be used as binding agents or softeners.

Why they’re toxic:
Research suggests that prolonged exposure to pthalates can alter the cycles of reproductive hormones with effects including delaying or suppressing ovulation. Studies have also linked them, variously, to asthma, ADHD, breast cancer, diabetes, neurodevelopmental issues and male fertility issues. The International Agency for Research on Cancer classes DEHP, a common phthalate, as a possible carcinogen. Some people have even experienced chemical burns when using products containing pthalates on their genital areas.

Glycerin/Glycerol

What it is: A colourless liquid found in all natural plant and animal fats, although it can also be produced synthetically. You’ll find it in lots of lubes because it is a humectant, which just means it attracts moisture to the area where it’s applied. It has a slightly sweet taste so is likely to appear in a lot of flavoured lubes in particular, but it pops up all over the place.

Why it’s toxic:
Sugars and sugar derivatives simply do not belong in your vagina. Glycerin can increase the presence of candida, and this in turn can lead to yeast infections.

Parfum/Perfume/Fragrance

What it is: It’s what makes certain products smell nice. Beyond that? We haven’t a clue – under UK law at least, “parfum” or “fragrance” is a catch-all. It could mean any combination of hundreds of different potential ingredients which do not have to be listed separately.

Why it’s toxic: If you don’t know what it is or what it’s actually made up of, then I strongly recommend not putting it in your body.

Any numbing agent

What it is: Typically found in lubricants designed for anal sex, ingredients like benzocaine or lidocaine are basically anaesthetic agents. They’re used to partially, or even completely, numb the area they’re applied to.

Why it’s toxic: Do I really need to spell this out? If you need a fucking anaesthetic to have sex, then THIS IS SEX YOU DO NOT WANT TO BE HAVING. These products are sold on the strength of the idea that the receiving partner (particularly a female receiving partner) doesn’t actually want to be penetrated, and that anal sex is inevitably going to be painful and unpleasant.

There may be some discomfort with anal at first – that’s normal and why going slow and using plenty of (body-safe, non-toxic, no-freaky-ingredients) lube is vital IF it’s something both parties are enthusiastically into the idea of doing. (If you’re not: don’t do it. If your partner isn’t: don’t pressure them to do it!) Even more dangerously, pain is your body’s way of signalling that something is wrong. If you can’t feel it, you won’t know if sensitive tissues are being torn. Real damage can be done this way, which at best will be uncomfortable for a few days and at worst can be a serious medical emergency. JUST SAY NO TO A NUMB BUM.

To sum up:

You read the label when choosing foods, right? Please, please do the same when choosing lube, toy cleaner and even condoms (those “delay his climax” condoms, for example? They probably contain numbing agents.)

There are really good, safe, body-friendly products out there made by amazing ethical companies. They’re worth looking for.  Ask for recommendations from those in the know, do your research, and above all READ THE LABEL.

My top pick for lube, always and forever, will be Sliquid.

I started this blog, in part, to realise my passion for informed, honest, transparent and freely available sex education for everyone. If the information here was valuable to you, please consider buying me a virtual coffee. Thank you!