[Toy Review] Vibratex Magic Wand Original AKA “The Hitachi”

Yes, it’s finally time for a Magic Wand (formerly the Hitachi Magic Wand or simply “Hitachi”) review! Readers and workshop participants often ask me for wand vibrator recommendations, and I did not feel as though I could give a fully informed opinion without trying the so-called “Cadillac of vibrators.” The Magic Wand Original is notoriously hard to come by in the UK. However, a kind US contact was able to hook me up.

The Magic Wand is the toy that started it all when it comes to wand-style massagers. This product was originally sold as a “personal massager” for sore muscles. It was Betty Dodson – artist, educator, masturbation connoisseur, and inimitable vibrator peddler extraordinaire – who popularised the Magic Wand as a tool for masturbation. Since then, there have been countless copycats and imitations, plenty of them terrible and some of them even unsafe. But the Magic Wand still reigns supreme as the most famous and sought-after vibrator of them all.

The Magic Wand Original wand vibrator

Okay, that’s enough of a history lesson. Let’s crack on with the review.

The Magic Wand Original comes packaged in a simple blue and white box with a picture of the product on the outside. This has changed remarkably little from the original packaging of the 1960s, except that the “Hitachi” name has been removed. (The company removed their name from the product in 2013, though continued to manufacture it after persuasion from distributor Vibratex).

The Magic Wand is 12″ long in total and weighs 540g. This puts it on the heavier side. If you struggle to hold heavy things or have a condition such as arthritis, you may want to take the weight and size of the thing into account. A good option for those who want to use a powerful wand but struggle to hold or manipulate it is to use a wand mount.

Vibratex (Formerly Hitachi) Magic Wand Original Review: Details

The body of the Magic Wand Original is made of plastic. The head appears to be PVC, though some retailers list it as TPE. Either way, the material is likely to be somewhat porous. This means it will harbour bacteria and is impossible to truly 100% clean. What this means, in practice, is that your Magic Wand probably won’t last forever. It also means you shouldn’t share it without a barrier.

One option is to buy an attachment made of silicone. Alternatively, if you upgrade to the Magic Wand Rechargeable, the head of that one is silicone.

This is a mains-operated toy and comes with a cable measuring approximately 5 feet in length. If you’re outside of North America, you’ll need a suitable converter to use it safely in your location.

Wand Review: So, Does the Famed “Hitachi” Live Up To Its Name?

I’m sure what anyone reading a Magic Wand review really wants to know is “is it actually as powerful as people say?” Fans of the Magic Wand like to say it has 2 settings: High, and Holy-Fucking-Shit.

So yes, if what you want is power and a lot of it, this toy delivers. There are no patterns and no finely graded settings, so if that’s what you need, give this one a miss. But for pure power alone, it’s a solid bet. 

The Magic Wand’s vibrations felt rumbly and penetrating. It’s loud, but then again most wands are. Someone in the next room can easily hear it, so bear this in mind if you’ve got roommates or family at home. Discreet this thing is not.

The Magic Wand Original is operated by a simple one-button interface.

Perhaps surprisingly, though, my overall review of the Magic Wand Original isn’t an unqualified and glowing endorsement. Powerful? Yes. But despite that, I found myself annoyed by both the softness of the head and the flexibility of the neck. When I’m playing with a really powerful toy like this one, I want to be able to push it hard against my vulva and feel the vibrations everywhere.  The bendy neck made it difficult to get the level of purchase I really desired. In this regard, it loses out to the Doxy Number 3 with its rigid silicone head and less flexible neck.

Magic Wand Original Review Verdict: Worth the Hype?

The Magic Wand Original is perhaps the most hyped sex toy of all time, and tends to retail for between $70 and $90 depending on the retailer. Is it worth it?

Yes and no.

The Magic Wand Original is a very powerful toy. However, if you’ve got this kind of money to throw at a wand vibe, I have to say that I think the Doxy is a better investment. The Magic Wand Original loses major points from me for the porous head and the overly flexible neck.

In the final analysis? I enjoyed it just fine, but I was less blown away than I hoped and expected to be. I’d like to review the Magic Wand Rechargeable to see how that stacks up, so get in touch if you can hook me up.

The Magic Wand Original is available from Good Vibes, Babeland, and Lovehoney US.

Thanks to my contact who enabled this Magic Wand review by sending me the product from the US. This post contains affiliate links. All views are mine.