Why Is Everyone So Obsessed with Rose Toys?

Chances are, if you’re familiar with the sex toy industry or have spent any time in sex positive spaces online in the last couple of years, you’ll have come across rose toys. Perhaps you’ve seen a company advertising them, an influencer gushing about them on social media, or a friend has told you about how much they love theirs. 

But what exactly are rose sex toys, where did they come from, and just why are they so popular? 

It Began on TikTok

I don’t really use or understand TikTok, mostly because I am over 30 and get overwhelmed easily. Therefore, I only became aware of this particular viral sensation when it spread out onto other platforms such as Twitter. I kept seeing people talking about this “rose toy for women”, so obviously I had to check it out and see what all the fuss was about. 

The rose sex toys craze seemingly began sometime in early 2021. In one viral TikTok clip dated 4 May 2021, which has over 631,000 likes at the time of writing, user @_queenk_95 claims to have reached orgasm in 30 seconds with her rose adult toy. Her enthusiastic commenters agree. “WARNING USE AT UR OWN RISK YOULL NEVER BE THE SAME” [sic] one commenter claims.

Image: OOTYEMO

Needless to say, this and similar videos had users rushing to try the toy in their droves. The TikTok rose toy trend is probably one of the biggest pop culture moments in sex toys since an infamous scene from a Sex & the City episode led to many stores selling out of rabbit vibrators in the late 1990s. 

“Rose Toys” Aren’t Just One Thing 

The original “rose toy” that took TikTok by storm seems to have been a rose-shaped clitoral suction stimulator from Amazon. However, even a quick search for “rose sex toy” brings up over 1000 results on Amazon’s US site alone, so I think it’s safe to assume that not everyone who posted about the “rose” was referring to the exact same model. 

I also really don’t recommend buying sex toys from Amazon. In a broadly unregulated industry, the chances of getting a mislabeled knock-off product (which may not even be safe) are too high.

Fortunately, there are now numerous reputable sex toy retailers selling rose sex toys, and they come in many different variations. The majority of rose toys are still based around clitoral suction, but they vary in exact shape and design, size, level of power, settings, controls, and so on. There are also versions with protruding tongues designed to simulate oral sex, versions with G-spot vibrators attached, remote control versions, and more. 

In other words, the world of rose sex toys is now a vast one thanks to their explosion in popularity. So if they appeal to you, you’ve got a good chance of finding one you like.

Sex Toys That Don’t Look Like Sex Toys 

For as long as there’s been a sex toy industry, there has been a market for toys that do not immediately look like what they are. From the classic lipstick and rubber duck vibrators, through to modern toys that look like little penguins and the glass, ceramic, or steel constructions that look like works of art, there’s a sex toy to meet every preference. 

Image: OOTYEMO

There are probably a few reasons behind this. Many people, unfortunately, still feel embarrassed about using toys (sex toy usage has become far less taboo in recent years but many people still aren’t comfortable with having a toy out in the open). Discreet toys are also easier to pop in your bag—or take through airport security—without worrying about someone seeing them. Then, of course, there’s the sheer aesthetic value of some toys. 

The famous rose toys are no different. They don’t immediately scream “VIBRATOR” to the uninitiated, and one of the most endearing things about them is that they’re really, really pretty. As a femme, I really love pretty things and flowers, so an attractive sex toy that looks cute on my nightstand is an instant win. It’s easy to see why their aesthetic alone has helped rose flower toys grow in popularity. 

A Cute Gift 

Opinions on whether you should give sex toys as gifts differ. There are situations where you definitely shouldn’t (workplace Secret Santa, yes I have seen this happen) and situations where it’s maybe okay (a very close friend with whom you have that kind of open and frank relationship.) In the context of an existing sexual relationship where you know the other person’s body and preferences reasonably well, though, I’m all for it! 

A rose toy could be a great gift for the flower-loving femme in your life. It’s an imaginative and sexy twist on a traditional gift, and will bring pleasure that lasts a lot longer. 

The Obvious: They Feel Amazing 

Having tried a number of rose toys at this point, I’ve had somewhat mixed but overwhelmingly positive to very positive experiences with them. As they’re primarily based on clitoral suction, rose toys deliver focused clitoral stimulation via pulses of air, which offers intense pleasure without any of the numbing effect you can get from poor-quality buzzy vibrators. 

Everyone’s experience is different, of course, but many users say that clitoral suction toys such as rose toys help them to orgasm more quickly, more reliably, and more intensely than any other type of stimulation. 

Today’s post was sponsored by the good folks at OOTYEMO, an online sex shop offering numerous different iterations of the rose toy as well as many other products. All writing and views are, as always, my own.